For over 25 years, Lisa Eisenberg has helped small businesses improve profitability, anticipate capital needs, and communicate successfully with financial partners. Acting as a coach rather than a player, Eisenberg works with clients to increase their awareness of critical financial benchmarks and to bring a greater understanding of the financial implications of decision making to their frame of thought. While many of the traditional tools such as budgeting, cash flow planning, and breakeven analysis are utilized, it is always with the objective of making these reports useful to management. Eisenberg also works closely with client companies to develop creative solutions to a wide variety of management challenges in both the financial and human resources areas. Weekly meetings are a key to the success of Eisenberg’s approach. Over an extended period of time, Eisenberg becomes well versed in a client’s issues and serves as a key counselor to the company’s management team.
A graduate of Harvard College, Eisenberg began her career in the manufacturing sector. Ultimately responsible for Finance, IT, Accounting, and Human Resources, Eisenberg helped an automotive components manufacturer grow from 250 employees to nearly 500, focusing her efforts on attracting and retaining high caliber employees; designing creative employee compensation and benefit programs; improving profitability; maintaining non-union status; and providing every department of the company with accurate, timely and meaningful financial information with which to make critical management decisions. As CFO of a startup footwear company, Eisenberg helped to raise $3 million in a private placement, established warehousing and fulfillment operations, set up the books and records of the company, worked with outside auditors, and maintained all banking relations. For 25 years she worked in collaboration with Boston Financial Resources, providing strategic financial management and planning, while building long-established client relationships. Now at Harvard Financial Management, she remains committed to helping business owners achieve their aspirations and build successful companies. Eisenberg and her husband Paul make their home in Harvard, Massachusetts, where they have raised four children. When not working, she enjoys skiing, bicycling, hiking, and triathlon competitions. She is a member of the Smaller Business Association of New England (SBANE). |